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business Branding strategy

Not just another brand!

 Show the world why your brand is special

I believe in the power of branding. Whether you’re a market leader, an ambitious follower, or a cool new, fast-growth start-up, we can create a strong proposition, identity, and brand system built on your unique brand story, values, and positioning.

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Email yoo@web-designpros.com or speak to Leila on: +351912007376 (our time zone is WEST/GMT+1).

Branding Guidelines.

Branding guidelines play a crucial role in maintaining consistency and building trust for your business. They ensure that your brand is represented consistently across various platforms. Let’s dive into what you should include in your brand guidelines:

  1. Logo. Define acceptable logo usage, including colors, sizes, and variations.

  2. Colors: Specify the primary and accent colors that represent your brand everywhere, including Social Media posts.

  3. Typography: Outline the brand fonts, along with size guides and usage instructions.

  4. Design elements: Describe shapes, illustrations, and other visual elements that represent your brand.

  5. images: Define the style of your images: (photography? Illustrations?) in marketing materials and where to source them.

  6. Mission statement and values: Clearly state what your brand is about and why your company exists.

  7. Voice and tone: Provide guidelines on words and phrases to use (or avoid) when speaking on behalf of the brand. Define the brand voice and tone (e.g., compassionate, professional, fun).

Process step-by-step

  • We define your brand identity

This includes your brand's purpose, position, personality, and voice. We can also create a compelling brand story. Who is your ideal client and exactly why he buys your product? Where are you positioned on a map among your comptetitors?

  • We design your brand look

This includes your logo, color palette, fonts, and imagery. We can also include guidelines for how to use these elements, such as where to use logos, what fonts to use, and how to use illustrations and photography together.

  • We establish your brand tone

Your brand tone is how you use your brand voice to connect with your audience and express your brand personality. It is important that you use your brand tone across all communications platforms, on- and offline.

  • We put your guidelines together

We can include your guidelines in a shareable format with instructions for use. We can also provide a library of brand-approved photos, images, and videos. 

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